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Tuesday, September 30, 2014

Equitel Lowers Data Charges

In line with Equity Bank's "Your Listening Partner" mantra, Equitel has now lowered data charges.
It is good to listen to your customers, we recently wrote about it in a recent CCM Weekend Connection.

Internet Rates
Following are the new data bundles:

This now places Equitel's data pricing at par with Orange Kenya's 3G prepaid rates in some respects.
When we published our first impressions on Saturday, this was Equitel's data tariff:

(Click on image to enlarge)
SMS Rates
We also reported that each SMS is priced at Ksh 1 to all local networks. Which is true.
Equitel has now made it quite interesting, with a BOGOF pricing model.

The first SMS you send will cost you Ksh 1. The second will cost you nothing. The third will cost Ksh 1 and so on..
I find this quite interesting.

What are your thoughts on these new data rates and the BOGOF SMS pricing?