"Never settle for less than your dreams.
Somewhere, sometime, someday, somehow, you'll find them

- Danielle Steel, Bittersweet.

Get more Insight, Inspiration and Self Discovery at The Walkabout.

Sunday, September 14, 2014

Listen to Your Customers: Lessons from iPad Mini & iPhone 6

7 inch is too small

iPad Air and iPad Mini

Once upon a time, Steve Jobs said the following:
There are clear limits of how close you can physically place elements on a touchscreen before users can reliably tap, flick, or pinch them.
This is one of the key reasons we think the 10-inch screen size is the minimum size required to create great tablet apps.

At the time, he famously called 7 inch tablets "dead on arrival," adding that a 7-inch screen would be
"too small to express the software."

This was in 2010 and two years later, Apple Inc released iPad Mini, a 7.85 inch tablet. Apple was wrong.

The iPhone screen is just right

iPhone vs Samsung Galaxy thumb reach.

Upon releasing the very first iPhone, the Apple CEO said that Apple had designed the perfectly propositioned gadget - something wonderful for one's hand.
Justifying the still slender 4 inch screen in iPhone 5, Apple insisted that anything wider than the iPhone screen size required two hands, saying:
a user can drag a thumb from one corner diagonally across to the farthest corner. Anything larger would require two thumbs.

Consumers want what we don't have

Market forces, however, can shape and change even the most hardline stands. With time, Apple came to discover that customers actually 'Think Different.'

Thanks to the ongoing Apple vs Samsung litigation, some documents from an internal meeting at Apple in April 2013 indicated that Apple realized that it had nothing to compete with in the cheaper, larger display smartphones that Android OEMs have been offering.
More of these documents are available here.

Traditionally, Apple has released products that greatly revolutionize what already exists in the market. It is only in select products where the tech giant has taken an entirely blue ocean approach. Before iPod, there were other music players. So were tablets before iPad.

All said and done, the release of a smaller iPad and bigger iPhones is a case study in listening to what customers are telling you, then accordingly adjusting to market forces and coming up with products and services that are in demand.

Whatever your convictions as a business, it is the customer who should in most cases inform your product and services offering.