"Never settle for less than your dreams.
Somewhere, sometime, someday, somehow, you'll find them

- Danielle Steel, Bittersweet.

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Saturday, October 4, 2014

Reminisce: Russian Roulette PSA on 98.4 Capital FM

Every once in a while, we shall bring you something from the broadcast media that is memorable, has remained timeless and had a significant impact on many lives. It could be a totally memorable ad, a public service announcement or radio or television program.

Today, we share what I personally consider a radio public service announcement (PSA) that was most effective, thanks to the brilliant copy, gifted voice talent and chilling sound effects.
I must admit this very message that ran during the late 90s on 98.4 Capital FM, kept me on the straight and narrow.. ;-)

Here is what I recall of the copy:

There is a game called Russian Roulette. It's one of the most dangerous games in the world.

A revolver is loaded with a single bullet, and the chamber spun. The gun is then pointed at the head and the trigger pulled...

Having unprotected sex is like playing Russian Roulette.
If you choose to have sex, always use a condom.

Listen, learn and live, with 98.4 Capital FM.

Is there something totally memorable you heard on radio or watched on TV that you'd like to share with CCM readers? Get in touch with us or drop it as a comment below.