"Never settle for less than your dreams.
Somewhere, sometime, someday, somehow, you'll find them

- Danielle Steel, Bittersweet.

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Sunday, February 15, 2015

Video of the Week - Disruptive Innovation and the Dangers of Resisting Change

Life is a series of natural and spontaneous changes. Don't resist them - that only creates sorrow. Let reality be reality. Let things flow naturally forward in whatever way they like. 
- Lao Tzu.

Right now, the one thing on every person's lips in Kenya is Digital Migration, which has been a trending topic on social networks all weekend. In fact, it overshadowed the expected Valentines Day on Saturday, February 14.

What really happened is that the Supreme Court  on Friday, February 13, removed the temporary authorization that has enabled NTV, KTN, QTV and Citizen TV to continue broadcasting on analogue TV signals pending the determination of the digital migration case. Consequently, all the previously scheduled phased digital migration dates, as published by the Communications Authority of Kenya, should be followed. After CA advised all TV stations to switch off analogue transmission my midnight of the same day, the ADN stations defied that order and CA was forced to shut down the analogue transmission sites at Limuru on Saturday, February 14. In protest, the 4 stations shut down their entire digital transmission, including on DSTV and Zuku where they have contractual agreements.

The aforementioned Kenyan TV stations under the Africa Digital Network consortium continue to be opposed to digital migration in Kenya, and have repeatedly gone to court in an effort to delay the process as much as possible.

Acclaimed radio presenter Caroline Mutoko has had this to say about digital migration.

Disruptive Innovation

Disruptive innovation is defined as:
an innovation that helps create a new market and value network, and eventually disrupts an existing market and value network (over a few years or decades), displacing an earlier technology.

The term was coined by Clayton Christensen, author of the popular Innovator's Dilemma series of books.
In the video below, Prof Clayton explains Disruptive Innovation. 

Over at Innosight, it is noted that disruptive innovations are not so much about winning in a race, but about delivering innovations aimed at a set of customers whose needs are being ignored by industry leaders.
Following is the risk currently facing the media houses in Kenya that remain opposed to digital migration:
By pursuing only "sustaining innovations" that perpetuate what has historically helped them succeed, companies unwittingly open the door to disruptive innovations.

How the Mighty Fall

Jim Collins, author of Good to Great, Build to Last and How the Mighty Fall, has written an article that explains the five stages of decline which herald the downfall of any organization. These are:
  • hubris born of success
  • undisciplined pursuit of more
  • denial of risk and peril
  • grasping for salvation
  • capitulation to irrelevance or death.

Jim Collins: How The Mighty Fall.

If you look closely, this most likely may be the fate that befalls the ADN consortium should they continue fighting, as opposed to embracing the change and making the most of the benefits and opportunities that the inevitable digital migration brings.

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Shania Twain, the Canadian musician who can't easily impress much, did a song that addresses the new mess we have created thanks to wanting more and more. Here she is with Ka-Ching.