"Never settle for less than your dreams.
Somewhere, sometime, someday, somehow, you'll find them

- Danielle Steel, Bittersweet.

Get more Insight, Inspiration and Self Discovery at The Walkabout.

Sunday, February 1, 2015

Video of the Week - Great Ads used to market Controversial Products

Controversy in advertising can make or break a brand. Some controversial ads result is serious backlash and an ultimate reduction in sales. Others, such as the BBDO's 'Social Farter' public service announcement can raise lots of awareness but still not be effective.
Following are some of the ads that made it and others that never did.

Ads that Didn't Work

A good example is the Poise micro-liners ad below:

Others result in total chaos, such as the dark Hyundai UK and the racist Just for Feet Superbowl ads:

Ads That Worked

The best example of a commercial that had the desired effect is the PooPourri commercial:

Locally, PSI ran this umbrella commercial for Trust Condoms. Was it effective?

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February is a month of love. And Connect Magazine is full of love for you. Over and beyond our great content, we're ending all our posts this month with love songs from across the world.
We'd like to start off with one of the most amazing love songs of all time. Here's Julio Iglesias and Diana Ross. Enjoy!