"Never settle for less than your dreams.
Somewhere, sometime, someday, somehow, you'll find them

- Danielle Steel, Bittersweet.

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Sunday, August 9, 2015

Video of the Week: Under the Influence of Media and Marketers

In the coming week, Connect Magazine will dwell on advertising and advertising.
Last week, media outlets have been awash with stories of indiscipline and drug abuse by our children, especially those in high school.

Our Policy and Ideas Friday feature was about what roles parents and role models, or lack thereof has resulted in a young generation that is exposed to unlimited liberty and freedom sans responsibility. They are therefore delinquent.

Today, we shift our focus just a little bit to something that plays a significant role in how our children behave and view themselves. It also heavily influences our purchase decisions, given that nearly all advertising and marketing efforts are channelled through the media.

In almost all cases, media output is sponsored by corporations. Their marketing campaigns are what underwrites the huge cost of running media houses. In other words, the media and marketers are near always joined at the hip.

First off, children are now dressing like adults, dancing like the musicians they watch in music videos and aspiring to a celebrity and popular culture that is largely built on fads and the sale of merchandise. A lot more is well captured in the following documentary:

Sexy Inc: Our Children Under Influence.

In addition to the media and the marketers who sponsor and underwrite media output being an undue influence to the young ones, it has also been used as a tool to gender expression. In most cases women are portrayed in limiting and condescending ways.
This was outlined in Miss Representation. Check out the following extended trailer.

This objectification of women has been done for years by many companies such as Reebok, American Apparel, Flying Dutchman, Risk, Dacron and others.

How TV Ruined Your Life.

This is a BBC Two series presented by Charlie Brooker, that brings out the wide gulf between real life and television. His presentation is satirical and comedic, but does succeed in exposing how media has really distorted our perception both of it and of the real world both within and around us.

This is a 6-part series. Episode 1 is on Fear.
Watch the other episodes: two (The Lifecycle), three (Aspiration), four (Love), five (Progress) and six (Knowledge).

Internet Rising.

This documentary features expert interviews and

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Being under the influence is not an entirely bad thing. Just ask Anointed.