"Never settle for less than your dreams.
Somewhere, sometime, someday, somehow, you'll find them

- Danielle Steel, Bittersweet.

Get more Insight, Inspiration and Self Discovery at The Walkabout.

Monday, August 31, 2015

Curtains Close on Connect Magazine

Today is the last day of August, 2015.
It also marks the day when we bring online publishing on Connect Magazine to a close.

In the past, we have taken a hiatus every once in a while.
This time around, Complit Communications will narrow down on:

  1. Communication design through Complit Design (graphic design, web design, online marketing, branding, copywriting and advertising) and 
  2. Creative writing, both on The Walkabout (a journey of insight, inspiration and self discovery) and through eBooks published on Amazon Kindle. 

Sadly, this means the deprecation of Connect Magazine. Yeah, taking one for the team is necessary at times. Ultimately, it is for the greater good.

That said, we are not asking anyone to wake us up when September comes. Neither shall we be gone till November. We'll be gone for much longer.

We won't be seeing you for a long while, perhaps longer than these country miles.

It was great while it lasted and for this, we sincerely say thank you for your readership.
Writing on Connect Magazine is an honor, and even more humbling to see that thousands found it worth reading our content every single day.

In the spirit of never saying never however, let's just say Connect Magazine will be gone for a long, long time.

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We are absolutely indebted for the time you took to read our regular articles and to share with your friends on social media. We shall continue to publish here and here.
As for Connect Magazine, it is closing time.

Monday, August 10, 2015

Why Advertising to the Masses is Costly and Ineffective

Quantity is something you can count. Quality is something you can count on.

For a long time, the most popular form of advertising has been mass advertising.
Mass advertising has for decades been based on mass audiences.

You see, back in the day, newspapers were the only media outlets. They were everything to everyone with their content, and this attracted audiences. In the 1930s, a new medium was introduced - radio.

Radio changed everything, thanks to its ability to attract very large, and very specific audiences. Listeners found radio irresistible and advertisers got good returns. Targeting started right here.

Then came television, and the audience was given programming in exchange of marketing messages. In addition, network television began selling this audience to the advertisers and it is at this point that the audience willinglybecame something very different:

If you're not paying for it, you become the product.

Thanks to data mining, audiences are no longer classified according to the number, gender, age, or demographics.
It is now all about tribes...

Read the rest in this insightful article in Complit Design's Understanding Target Audiences and How to Market to them.

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We all love and are in most cases addicted to free stuff. Social networks, free newspapers, radio and television programming and much more.
Marketers and corporations have not suddenly become sufficiently philanthropic and charitable with stuff that costs them a lot to produce.
Just know that before you get sold, you get bought for a song.

Sunday, August 9, 2015

Video of the Week: Under the Influence of Media and Marketers

In the coming week, Connect Magazine will dwell on advertising and advertising.
Last week, media outlets have been awash with stories of indiscipline and drug abuse by our children, especially those in high school.

Our Policy and Ideas Friday feature was about what roles parents and role models, or lack thereof has resulted in a young generation that is exposed to unlimited liberty and freedom sans responsibility. They are therefore delinquent.

Today, we shift our focus just a little bit to something that plays a significant role in how our children behave and view themselves. It also heavily influences our purchase decisions, given that nearly all advertising and marketing efforts are channelled through the media.

In almost all cases, media output is sponsored by corporations. Their marketing campaigns are what underwrites the huge cost of running media houses. In other words, the media and marketers are near always joined at the hip.

First off, children are now dressing like adults, dancing like the musicians they watch in music videos and aspiring to a celebrity and popular culture that is largely built on fads and the sale of merchandise. A lot more is well captured in the following documentary:

Sexy Inc: Our Children Under Influence.

In addition to the media and the marketers who sponsor and underwrite media output being an undue influence to the young ones, it has also been used as a tool to gender expression. In most cases women are portrayed in limiting and condescending ways.
This was outlined in Miss Representation. Check out the following extended trailer.

This objectification of women has been done for years by many companies such as Reebok, American Apparel, Flying Dutchman, Risk, Dacron and others.

How TV Ruined Your Life.

This is a BBC Two series presented by Charlie Brooker, that brings out the wide gulf between real life and television. His presentation is satirical and comedic, but does succeed in exposing how media has really distorted our perception both of it and of the real world both within and around us.

This is a 6-part series. Episode 1 is on Fear.
Watch the other episodes: two (The Lifecycle), three (Aspiration), four (Love), five (Progress) and six (Knowledge).

Internet Rising.

This documentary features expert interviews and

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Being under the influence is not an entirely bad thing. Just ask Anointed.